Monday, January 30, 2006


Via The Rest is Noise, a new ad from Honda UK.

My favorite is the rolling pencil.

By the way, I think it's worth keeping in mind when you're watching something like this how successfully these ads build an association in your mind between the personality of the ad and that of the company.

Honda is not dedicated to creative, witty, innovative media explorations. It's just a car company with a great marketing department, and an even greater talent for contracting with terrific marketing agencies.

Despite that ad that's gotten me misty on a few occasions, Honda is not in the business of making childrens' dreams come true by building cars based on their crayon drawings. Honda is in the business of systematically dismantling the US and European auto markets by offering a cheaper, higher-quality alternative.

Honda will never get anywhere with the macho, patriotic angle. Unlike Ford, you would laugh out loud if a Honda add contained the slogan "Built Honda Tough." Or "The 2006 Civic - Like a Rock."

So they go with the playful, technologically savvy persona that gets under your skin and makes you feel like buying a Honda to go with your Wired subscription.

Anyway. Speaking of playfull & technologically savvy, I went to the last night of the San Francisco Tape Music Festival on Sunday. "Review" forthcoming.

No comments: